Content writing is no less than journalism in its truest essence.
Though the job title is not quite descriptive, content writers are experts, reporters, salespeople, technicians and managers.
Coming up with a well rounded content could be a tough job as the end users are diverse.
However, at the same time all of us share some common grounds and a well written content would be made up from some essential elements that interact positively with the web audience.
Follow The Process of Creating Great Content
Every appreciated piece of content is the result of thorough research.
In most cases the professional will be dealing with topics that he isn’t familiar with.
Research is the only way he/she can present the information in its most updated, accurate and readable form.
2. Editing and Proofreading:
As the famous quote says “Write drunk, edit sober”, you can not deny the importance of editing and proof reading.
A perfect article is produced when it is edited and proofread properly.
Content is not just a piece of information it also conveys the brand value.
If your content is not designed in a professional matter the user reading it may not have a good impression about your brand.
An experienced content writer will be able to collect complicated ideas and present in a way that the target audience understands and interacts with.
4. OnPage Optimization:
Keyword placement and title tag optimization is very important for on page SEO .
But on-page optimization is more than just keyword stuffing and headline optimization, you need to pay attention to all the important aspect of on-page SEO.
Optimize for these on-page SEO elements:
- Use short and optimized url
- Properly rename and resized images
- Use appropriate alt image tags
- Write proper meta descriptions
- Maintain an easy readability of the content
- Enable Open Graph tags
- Create and publish site maps
- Leverage browser caching and CDN
- Minify your JS CSS and other codes
- Adopt SSL for your site etc.
Do Not Deviate from The Purpose of Writing
An article should be written around a goal in mind.
If you are looking for “How to optimize content for SEO” would you like if the wrtier also talks about “importance of social media”?
Maybe you would but not on the same article.
So before sitting down with your word processor, you need to make sure that you are actually contributing positively to the topic of the article.
Ask these important questions:
1. Does the content leave and impression upon the reader?
Read each paragraph of your piece to friends and colleagues and if they were interested and attentive enough to make it to the ending, you have done a good job.
2. Does the title explain the whole write-up?
The title of every article should explain what the content is all about and what the reader can expect out of it.
3. What are your intentions with the content?
Ideally, content should be about sharing ideas, news and knowledge while leaving readers with a well rounded information about the topic.
5. Have you been able to come up with something fresh?
It’s no good if you talk of things that the reader already knows about.
Try to come up with something fresh, unique and enticing.
Search engines like Google are also changing their SEO directives.
Duplicate, inorganic and spammed content is automatically punished and this results in loss of credibility to the site.
Research suggests that 95% of web users don’t beyond the first couple of SERPs.
As such, end user experience should be the primary goal of every individual content piece.
Always Pay Attention To These Features
Elements mentioned below are the components of a successful content marketing and none of it should be left out of consideration while planning and working on your campaign.
1. Do not Settle with Boring headlines
Why do we look at the newspaper headlines every morning? They give us the gist of the whole story.
Knowing the headlines makes sure what is there in the rest of the article and we can go through it in our spare time.
Similarly, the headline of web contents should give a roper idea of what to expect in the following lines.
The first impression counts and if the reader doesn’t like it or finds it uninteresting, going though will be unworthy of his time.
As a result the business has lost out on a potential customers/follower.
2. Don’t Make It Irrelevant
There is a big difference between content marketing and churning out articles.
You should keep the purpose of your business and do a proper research on your industry and the ongoing trends before diving into writing articles.
The quality matter much over quantity, otherwise it will do more harm than good.
Ask yourself practical questions about the purpose, plan and aim of your marketing scheme and the business you offer to customers.
Make sure you plans drives in leads and doesn’t go worthless.
3. Check the Right Audience
Keep in mind that you are supposed to reach the right audience through your content; otherwise the consultation will be just a vague piece of writing.
Learn about your desired set of audience and persuade them.
Without knowing whom you are addressing, you will end up writing for none and you don’t want a failure in reaching your audience for sure.
So, set the type of persons whom you want reach your business, learn about what they want, how they want it and how you should address them.
This will surely catch hold of the interested person who will in turn introduce other people towards your business.
4. Have Knowledge of the Content
Writing isn’t the gusto of content marketing. Knowing what you are writing and the aim of the marketing is pretty crucial.
You can’t write anything just for the sake of writing rather useful content should be the core of your writing.
There is a three step process to rightly put forth your content, as in:
i) Try to make a tag line message for your business
ii) Write your content around the prominent benefit of your customer.
iii) Add on other subject related to your core service to the customer.
All these will hike your company’s appearance in search results.
5. Maintain Consistency
Keep updating your profile frequently with useful content.
You don’t want to lag behind when a customer is searching over internet for you.
Moreover, the often your existing client sees your actions online, the more their trust relation will strengthen.
Businesses with an active blog report 97% more leads.
6. Make the Contents Properly Interlinked
Plan your website in such a way that different but relevant contents are linked with key words that the user might find useful.
This way user can sail through your website smoothly.
Every time you add a new content, link few of your key words with the already existing contents.
7. Visualize the Content
A picture is worth a thousand words. Including images in your content will surely kick off the boredom from your users.
People will no doubt give a better glance when a picture comes up rather than scrolling down the long never ending words.
8. Include Keyword Phrases
Optimize your content by using primary keywords. Then the search engines will know the prospect of your writing.
But just for the sake of attracting traffic from search results don’t overspill your content with worthless keywords.
It will do more harm. Have a professional strategy of using right keywords.
9. Circulate Your Content
Search engines aren’t the only way of appearing before users.
After publish your content, you should regularly promote your contents in the social media and email newsletter strategies so as to rich a wider audience.
Share and promote on your company’s LinkedIn, Twitter, Pinterest, Facebook, and Google+ accounts.
10. Leverage the Content with Variety
Content marketing doesn’t mean only articles and blogging.
Using videos, tweets, webinars, eBooks, podcasts, interviews, info graphics etc. will add to the profundity of your business.
Use any kind of media reference and keep the blog updated….. After all everyone is becoming tech savvy.
Writing and publishing content is the most important element of bringing in traffic to your blog.
The trick is not to think about Google its the user experience what matters the most.
If user gets what he wants and he gets it in a pleasant manner then Google too will award you with more traffic.
What other tips do you have that can help content better for both the user and Google?